An Insurance Alliance that

Using our size and stability, we negotiate the highest paid commissions in the industry.

Viaa Website Pictures (31)

"My 5 year plan was achieved in 2 years!"

Keith-Inman-1-scaled— Keith, Current Member

89% of our Members have a positive ROI, meaning we pay more profit share than we are paid in fees. If you think VIAA could help you grow, we’ll pay you to use us. 

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Carriers are more willing to appoint your agency if you’re partnered with an Alliance like VIAA. Carriers know our community of Members have a strong support system and understand the new business potential of each member.

"I can get any carrier I want now because of VIAA"

Before I joined VIAA, I was wandering without direction.  I didn’t know the resources that were out there to help independent agents, I didn’t know any carrier reps, I didn’t even know there was a state association for people like me.  Once I joined VIAA, they helped me get to know so many people and companies that have helped my agency grow.  I went from being unknown by most, to a person who is sought out by carriers, associations, and my peers.

kevin bull— Kevin, Current Member

Meet our support team dedicated to
helping you reach your goals.

Robert Square

Director of Operations

I help our Agency Principals with operations and staffing strategies
bill kaatman

Digital Agency Coach

I help build a systematic pipeline with a digital process
Linsey Morris

Commercial Lines Coach

I work through strategies to increase commercial lines sales
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CL Access Plus Coach

I help agencies accelerate their CL quoting & service processes
Kaylee Rucker

Communications Coordinator

I communicate all internal updates and coordinate events

Book Management Coach

I help boost your profitability using data and implementing best practices.
David Drda

Alliance Coordinator

I help agencies process new carriers and vendors.
Brett Weis

PL Access Plus Coach

I help agencies accelerate their PL quoting & service processes
When we were going through the recruitment process to join VIAA everything sounded great. All we had ever known was the captive world and we knew that the independent world was the better option. However, there was still fear of the unknown and fear of VIAA's recruiting pitch being "too good to be true." VIAA had a formula for the size of our area and what our first year goal and five year goal should be. We thought it was way too aggressive. We changed the formula to something we thought was more realistic. 6 months in we passed our first year goal. 9 months in we passed VIAA's first year goal. Everything VIAA said in their recruitment of us was true. Their team was with us every step of the way and what they said would happen or what they would do was all true. We couldn't ask for a better partnership and are so thankful for the VIAA team!!
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Eric, Current Member
Insurance Agency Owner
Elizabeth Powers - Carrier Relationship Manager

Chief Relationship Officer

I help our Agency Members secure direct carrier appointments

40+ Carrier Partners

Are you building your own castle? Or are you renting a chair in someone else's?


Who is VIAA?

The Powers family, founders of VIAA (Valley Insurance Agency Alliance), sat together in 2006 to discuss what value they could bring to an independent insurance agency. They identified pain points they had experienced themselves and formed VIAA to help other small businesses overcome those challenges.

Like most networks, we started with the focus of providing access to markets and increasing revenue. At VIAA, that is just the beginning of what we have to offer.

Resources & Advice From VIAA


Why You Should Regularly Update Your Google Business Profile


How to Grow Your Commercial Insurance Book of Business


Retain Customers with a Client Onboarding Process


The Importance of a Solid Claims Process


What is Book Ownership?


Start Selling | Step 5 in the process of starting your own independent agency


New Member Announcement | Bowman Insurance Group


New Member Announcement | STL Risk Management


Finding the Right Technology | Step 3 in the process of starting your own independent agency


How To Get Carrier Representation | Step 2 in the process of starting your own independent agency


How To Register Your Agency Name | Step 1 in starting your own independent agency


How to Start an Independent Agency in Five Steps


New Member: Pin Oak Insurance Group


New Member: Rector Insurance Agency


Employee Spotlight- Dawn Wright


VIAA Employee Spotlight- Christen Beardall


Elizabeth Powers Named An Elite Woman In Insurance 2018


Holland Joins Kelly Probert Insurance Agency


Insurance Group of St Charles County Acquires Insurance of Ellisville


Wiley Insurance Agency Welcomes Melissa Burton