You earned your business, and we think your commission should reflect your hard work.

Henry Powers, VIAA

Awards & Recognitions

Top 100 Sales Leader & Inner Circle

Safeco Insurance Premier Partner

Outstanding Achiever Leaders Conference

Eagle High Performance Award

Gold Club $15m Milestone Platinum Plowshare

Signature Partner Elite

Premier Agent

Leadership Conference Award

Liberty Mutual Partners

201, 2017, 2018 Best Consulting Firm

SIAA Top Performer

Five Star Network 2017


Why Join the Valley Insurance Agency Alliance?

SIAA approached the Powers family in 2001 to explore a possible fit. There was a genuine interest but, at the time Pierce Powers was still building the retail agency and did not have any of his six kids in the business who could focus on the SIAA model.

It was mutually agreed to keep the line open and fortunately the decision to engage one another was made in 2005 and VIAA was formed in 2006. Pierce was at one time part of a cluster house with nearly 20 partners.

Deciding to go on his own in 1991 was challenging but rewarding. Pierce shares the passion of helping entrepreneurs sustain and flourish in this ever challenging marketplace.

Watch this short video to hear WHY our Members stay with VIAA.

See VIAA Career Development paths

What is SIAA?

The SIAA model began in 1983 in the Northeast as SAN Group. As SAN Group expanded its reach, founder Jim Masiello realized the need to have local expertise that understands the unique exposures and local expertise associated with each region.

SIAA was formed in 1995 and this “local expertise” was identified, qualified, and implored with building each region. Since then Jim’s son Matt Masiello has risen to the role of Chief Operation Officer.

Watch this short video to help understand 5 ways SIAA benefits its Members.

Learn more about SIAA

Engaging With VIAA

One thing we have learned over the past decade is that everyone has a different starting place and therefore different immediate needs.

As a part of engaging in a new venture we co-tailor a business plan encompassing carrier selection, automation systems, process and procedure, pipeline management, goal setting, and digital footprint.

Listen to Members share how we helped them accelerate their growth.

See VIAA members testimonials