Start Selling | Step 5 in the process of starting your own independent agency
VIAA is changing the way Insurance Agents think about their future
Valley Insurance Agency Alliance is dedicated to your profitable growth and sustainability as an Independent Insurance Agency
You’ve earned your business, and we think your commission should reflect your hard work.
Henry Powers, VIAA
Awards & Recognitions
Top 100 Sales Leader & Inner Circle
Safeco Insurance Premier Partner
Outstanding Achiever Leaders Conference
Eagle High Performance Award
Gold Club $15m Milestone Platinum Plowshare
Signature Partner Elite
Premier Agent
Leadership Conference Award
Liberty Mutual Partners
201, 2017, 2018 Best Consulting Firm
SIAA Top Performer
Five Star Network 2017
Recognizing POWERS Insurance as a strong leader in the St. Louis community, SIAA contacted founder, Pierce Powers, to form a master agency. Following their discussions, the VIAA agency network was formed in 2006 to support agents in Missouri and Southern Illinois.
VIAA shares the passion of helping entrepreneurs sustain and flourish in this ever challenging marketplace.
Watch this short video to hear WHY our Members stay with VIAA.
See VIAA Career Development paths
The concept of SIAA began in 1983 with the creation of the first master agency - Satellite Agency Network Group (SAN Group) by Jim Masiello, Owner of the Masiello Agency in Keene, NH. Smaller independent agencies kept running into roadblocks because of their size, low commissions, and access to competitive companies. The idea was to create a master agency to provide company access and other services to help grow these agencies - profitably.
In 1995, SAN Group had reached 83 members agencies writing $68 million in premium. It was giving smaller member agencies an opportunity to get company appointment and to grow. Insurance executive and consultants encouraged SAN Group to repeat this success on a national level. A pilot program was created which became SIAA.
Watch this short video to help understand 5 ways SIAA benefits its Members.
One thing we have learned over the past decade is that everyone has a different starting place and therefore different immediate needs.
As a part of engaging in a new venture we co-tailor a business plan encompassing carrier selection, automation systems, process and procedure, pipeline management, goal setting, and digital footprint.
Listen to Members share how we helped them accelerate their growth.
See VIAA members testimonialsThe latest news and development guides.
Start Selling | Step 5 in the process of starting your own independent agency
Processes and Procedures | Step 4 in the process of starting your own independent agency
New Member Announcement | Bowman Insurance Group
New Member Announcement | STL Risk Management
Finding the Right Technology | Step 3 in the process of starting your own independent agency