state-auto Top 100 Sales Leader & Inner Circle
safeco Premier Partner
metlife Outstanding Achiever Leader’s Conference
hanover Eagle High Performance Award
nationwide Gold Club $15M Milestone Platinum Plowshare
Signature Partner Elite Signature Partner Elite
hartford Premier Agent
travelers Leadership Conference Award
libery-mutual Mutual Partners
SBM 2016, 2017, 2018 Best Consulting Firm
SIAA Top Performer
Insurance Business America Five Star Network 2017


SIAA approached the Powers family in 2001 to explore a possible fit. There was a genuine interest but, at the time Pierce Powers was still building the retail agency and did not have any of his six kids in the business who could focus on the SIAA model. It was mutually agreed to keep the line open and fortunately the decision to engage one another was made in 2005 and VIAA was formed in 2006. Pierce was at one time part of a cluster house with nearly 20 partners. Deciding to go on his own in 1991 was challenging but rewarding. Pierce shares the passion of helping entrepreneurs sustain and flourish in this ever challenging marketplace. Watch this short video to hear WHY our Members stay with VIAA. Our Passion is Your Success

What is SIAA

The SIAA model began in 1983 in the Northeast as SAN Group. As SAN Group expanded its reach, founder Jim Masiello realized the need to have local expertise that understands the unique exposures and local expertise associated with each region. SIAA was formed in 1995 and this “local expertise” was identified, qualified, and implored with building each region. Since then Jim’s son Matt Masiello has risen to the role of Chief Operation Officer. Watch this short video to help understand 5 ways SIAA benefits its Members.

What Our Companies Have to Say

At a recent VIAA Conference we ran asking our carrier partners impromptu what came to mind when asked about VIAA. Watch this short video to hear what they had to say.

Comments from the VIAA Team

The culture we have cultivated is no mistake. It starts with the team we have built to serve our Members. We believe a successful team is made up of a group of people who want to grow together. A team that shares core values and an emphasis on family is the common denominator across everyone we work with. Listen to this short video to hear how we choose to grow together.

Engaging With VIAA

One thing we have learned over the past decade is that everyone has a different starting place and therefore different immediate needs. As a part of engaging in a new venture we co-tailor a business plan encompassing carrier selection, automation systems, process/procedure, pipeline management, goal setting, and digital footprint. Listen to Members share how we helped them accelerate their growth.

Interested in what VIAA has to offer?Schedule a Call

Why we are here?

VIAA is dedicated to Best Practices, Profitable Growth, and Sustainability of the Independent Insurance Agency distribution system.

How do we do it?

Strategic partnership governed by the golden rule.

What we are looking for in candidates?

Loyalty – faithful to commitments Fairness – free from bias or injustice Dependability – worthy of trust Sincerity – truthful, frank Empathy – imagining another’s shoes Ambition – the desire to work

Latest News

Wiley Insurance Agency Welcomes Melissa Burton"

Wiley Insurance Agency Welcomes Melissa Burton

Wiley Insurance Agency in West Plains, Mo., has hired Melissa Burton as a new customer service repr...

Read More

Route 66 Insurance Welcomes Abigail Mitchell!"

Route 66 Insurance Welcomes Abigail Mitchell!

Route 66 Insurance in Cuba, Mo., has hired Abigail Mitchell as an insurance producer. In this positi...

Read More

Welcome Midland Commerce Insurance!"

Welcome Midland Commerce Insurance!

Congratulations to our newest member – Midland Commerce Insurance! Welcome to the VIAA Community a...

Read More