Industry News


Jul 22, 2016 Target Marketing Is Still A Thing

Target Marketing became a buzz word in the 90’s, but it still relevant today.    Target marketing, also known as Niche Marketing, has 3 important components: strength and appetite of your carrier, experience and strength of your producer force, and the marketplace. The first component in Target…


Jun 28, 2016 Offering choices vs. “Do You Want It?”

One thing that parents of small children learn is the most successful way to get them to make a decision while shopping or choosing menu items is to offer two choices, A. or B…  As in “Do you want the chicken strips or fish sandwich?”…

Powers Family

Jun 1, 2016 VIAA Celebrates 10th Anniversary!!

Valley Insurance Agency Alliance (VIAA), a cohesive family of nearly 100 independent insurance agencies in Missouri and Southern Illinois, recently celebrated its tenth anniversary. VIAA was created by Managing Member Pierce Powers and Director of Member Services Sue Powers along with their three children: Director…

Classic-Cars-Wallpapers-268-Justlern

Mar 23, 2016 Classic Cars

Classic Cars – Not Your Standard Auto Coverage   As you are driving down the road you pass by a classic/replica/limited edition car and your eyes are drawn to it, appreciating the beauty it brings to your drive.  Your thoughts then lead to wondering what…

insurance claim for on desk in office showing risk concept

Mar 15, 2016 Value, not Price

You get a call from a client that is price shopping their personal insurance needs…don’t let the frustration of not always being the cheapest option slow down your agency.  With the ever fluctuating market and the ease of access online to shop insurance it can…


Mar 8, 2016 Life Changes: When a Named Insured Passes Away

Someone passing away is never an easy situation.  Relatives or executors are tasked with handling everything from burial/funeral/memorial planning to resolving financial issues all while grieving; which makes the duty to think of everything that needs to be done…difficult.  One thing that can easily slip…