Value, not Price

You get a call from a client that is price shopping their personal insurance needs…don’t let the frustration of not always being the cheapest option slow down your agency.  With the ever fluctuating market and the ease of access online to shop insurance it can be hard for our agencies to be competitive.  Which is why we need to help our clients understand how we can bring value to their insurance, not just price.  The link below will take you to an article with some tips to help your agency have those conversations with the price shopper to help turn them into a value shopper.

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