An Insurance Alliance that
PAYS YOU MORE

Using our size and stability, we negotiate the highest paid commissions in the industry.

Viaa Website Pictures (31)

"My 5 year plan was achieved in 2 years!"

Keith-Inman-1-scaled— Keith, Current Member

89% of our Members have a positive ROI, meaning we pay more profit share than we are paid in fees. If you think VIAA could help you grow, we’ll pay you to use us. 

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Carriers are more willing to appoint your agency if you’re partnered with an Alliance like VIAA. Carriers know our community of Members have a strong support system and understand the new business potential of each member.

"I can get any carrier I want now because of VIAA"

Before I joined VIAA, I was wandering without direction.  I didn’t know the resources that were out there to help independent agents, I didn’t know any carrier reps, I didn’t even know there was a state association for people like me.  Once I joined VIAA, they helped me get to know so many people and companies that have helped my agency grow.  I went from being unknown by most, to a person who is sought out by carriers, associations, and my peers.

kevin bull— Kevin, Current Member

Meet our support team dedicated to
helping you reach your goals.

Robert Square

Director of Operations

I help our Agency Principals with operations and staffing strategies
bill kaatman

Digital Agency Coach

I help build a systematic pipeline with a digital process
Linsey Morris

Commercial Lines Coach

I work through strategies to increase commercial lines sales
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CL Access Plus Coach

I help agencies accelerate their CL quoting & service processes
Kaylee Rucker

Communications Coordinator

I communicate all internal updates and coordinate events
Carly Sherman (1)

Book Management Coach

I help drive your agency's profitability through data and best practices.
Trish Von Ruden

Personal Lines Coach

I work through strategies to increase personal lines sales
Brett Weis

PL Access Plus Coach

I help agencies accelerate their PL quoting & service processes
When we were going through the recruitment process to join VIAA everything sounded great. All we had ever known was the captive world and we knew that the independent world was the better option. However, there was still fear of the unknown and fear of VIAA's recruiting pitch being "too good to be true." VIAA had a formula for the size of our area and what our first year goal and five year goal should be. We thought it was way too aggressive. We changed the formula to something we thought was more realistic. 6 months in we passed our first year goal. 9 months in we passed VIAA's first year goal. Everything VIAA said in their recruitment of us was true. Their team was with us every step of the way and what they said would happen or what they would do was all true. We couldn't ask for a better partnership and are so thankful for the VIAA team!!
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Eric, Current Member
Insurance Agency Owner
Elizabeth Powers - Carrier Relationship Manager

Chief Relationship Officer

I help our Agency Members secure direct carrier appointments

40+ Carrier Partners

Are you building your own castle? Or are you renting a chair in someone else's?

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Who is VIAA?

The Powers family, founders of VIAA (Valley Insurance Agency Alliance), sat together in 2006 to discuss what value they could bring to an independent insurance agency. They identified pain points they had experienced themselves and formed VIAA to help other small businesses overcome those challenges.

Like most networks, we started with the focus of providing access to markets and increasing revenue. At VIAA, that is just the beginning of what we have to offer.

Resources & Advice From VIAA

VIAA News

VIAA adds Pillar Insurance as 100th Member

VIAA News

Ellsworth Insurance Agency Hires New Employee

Industry News

Reagan Consulting’s Organic Growth Results

VIAA News

Advisor Insurance Agency, LLC Holds Local Charity Drive

Industry News

How to connect – and prospect in a small town

VIAA News

VIAA Hires Two New Employees

Industry News

Target Marketing Is Still A Thing

Industry News

Debunking the Workers Compensation Mystery! What you didn’t know may be harming your insured’s!

VIAA News

Thomas Insurance Advisors adds a Producer

VIAA News

VIAA Breaks Ground on New Office Building

Industry News

Offering choices vs. “Do You Want It?”

Industry News

How to connect – and prospect- in a small town

VIAA News

Bull Insurance Agency Promotes Associate

VIAA News

Advisor Insurance Agency Celebrates 10 Years!

Industry News

VIAA Celebrates 10th Anniversary!!

VIAA News

AAdvantage Insurance Group Donates Money and Supplies to USO

Industry News

What is section 3C of the Workers’ Compensation policy and why is it important?

VIAA News

VIAA Hires Grady Gamble as Missouri Recruiter

VIAA News

AAdvantage Insurance Group Organizes Food Drive

VIAA News

Cordes Insurance Agency Joins VIAA Membership