St. Louis, MO – May 28 – Valley Insurance Agency Alliance (VIAA) has crossed $1 billion in written premium in the same year it celebrates its 20th anniversary on June 1st. This milestone reflects the strength of a network of more than 165 independent agencies that have grown their businesses without giving up ownership or control.
This comes as independent agencies are capturing a growing share of the U.S. property and casualty market, with independents now writing nearly 60% of all P&C insurance and 87% of commercial lines, according to the Big I 2025 Market Share Report.
“Most people told us independent agents couldn’t compete with the big captive carriers. This billion dollars says otherwise,” said Henry Powers, Chief Growth Officer of VIAA.
VIAA, which has 23 employees, continues to evolve alongside its members by providing training through personal lines and commercial lines bootcamps, regional roadshows, and annual conferences designed to help agencies grow. Since launching its bootcamp program in 2024, more than 70 agency staff have completed training in personal and commercial lines.
As VIAA looks ahead, the organization plans to expand its bootcamp programming and, in partnership with SIAA, roll out automation tools designed to help member agencies grow smarter and faster.
About Valley Insurance Agency Alliance
Valley Insurance Agency Alliance (VIAA) is a family-owned insurance agency alliance serving in Missouri and southern Illinois. With more than 165 independent agency partners and more than $1B in written premium, VIAA provides member agencies with carrier access and resources while preserving their full independence.
VIAA advocates for Members by negotiating the highest-paid commissions in the industry. The alliance leverages its size and stability to ensure Members receive above-industry-average compensation. For more information, visit www.viaa4u.com or follow Valley Insurance Agency Alliance on LinkedIn and Facebook.
