VIAA expands Illinois Territory

St. Louis-based Valley Insurance Agency Alliance, a family of nearly 100 independent insurance agencies in Missouri and Southern Illinois, recently doubled its Illinois membership territory by adding 47 counties in Central and Southern Illinois. The expansion includes the cities of Bloomington, Champaign, Decatur, Peoria and Springfield.

According to VIAA Regional Vice President of Illinois Janice Dunphy (left), the expansion was specifically designed “to create opportunity for growth and perpetuation of independent insurance agencies. In less than 10 years, our alliance model has assisted agencies of all sizes throughout the bi-state area, and now we plan to focus even more of our efforts in Illinois.”

Founded in 2006, VIAA generates more than $125 million in written premium and is the regional founding member in Missouri and Southern Illinois for the Strategic Insurance Agency Alliance, a $5.7 billion national insurance coalition. SIAA, which is the nation’s largest partnership of independent insurance agencies, consists of the highest caliber of firms that share a leveraged strength with their carrier partners and industry resources.

“SIAA is extremely excited about VIAA’s expansion in Illinois,” said SIAA Executive Vice President and Chief Operating Officer Matthew Masiello. “VIAA has continued to be a top performing SIAA master agency, and the alliance is well positioned to continue its growth.”

VIAA is located at 7745 Carondelet Ave. in Clayton, Mo. For more information about VIAA, call (314) 333-4906 or visit

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