TJ McCoy

Service Development Coach

TJ McCoy joined the Valley Insurance family in June, 2021. TJ started his career in the insurance industry by serving as a personal lines account manager at an agency in Wisconsin right out of college in 2016.  TJ brings his experience to VIAA in the role of Service Development Coach.  He provides a wealth of Personal Lines knowledge to VIAA members and will also focus on book roll initiatives, telematics and Life Insurance education.


TJ was born and raised in St. Louis, MO, where he currently resides with his wife, Melissa. When TJ is not working, he spends his time with family and friends, plays in multiple softball leagues and also enjoys golf and boating.

TJ has a particular set of skills

  • PL Rater Utilization Strategies and Support

  • Life Insurance Educational Programs and Resources

  • Operational and service employee training

  • Telematics Training

  • Strategies to Create Personal Lines Revenue Lift



"I’d like to thank AJ Schrage and VIAA for some support I received.  I was looking for some claims examples related to Lessors Risk Only accounts.  I wanted to illustrate why it’s important to have appropriate liability coverage even though you don’t occupy the building. Since there was not a lot of easily accessible content available, AJ worked with Zywave to create a content piece that specifically addressed this topic.  This will become a valuable addition to Zywave’s already robust content library.  These content pieces made it easier for me to illustrate the need for additional coverage to my clients.  We were able to provide them with higher limits of liability and an umbrella to protect their assets."

— Bill Lawrence
P/L/R Insurance

"I have sat on more than a few webinars with you, and most recently joined the Zywave focus group you guys set up. First, I just want to reiterate how grateful I am for your time and effort in helping us become better agents. The information shared about Zywave was invaluable and I’m looking forward to continually attending in the coming months."

— Sam Fink 
AAdvantage Group

"Just wanted to let you know that AJ and I had a extensive meeting about Zywave yesterday.  We discussed several features of the program and how to implement them in my agency.  I really enjoyed his level of explanation and knowledge of Zywave.  Would really like for him to do a few mini sessions with my office to get the entire office using features of the program."

— Bill K.
POWERS Insurance
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