TJ McCoy - Service Coach

TJ McCoy

Personal Lines Coach

I advise agencies on strategies to accelerate you PL quoting process.

How I help VIAA Members:

As a service coach I help with getting their raters set up and working efficiently. I also go over carrier appetites, help find options for hard to place risk and educate on telematics. The other major way I help members is through access plus, helping Members place business with carriers they don’t have directly.

Favorite Part About My Job:

My favorite part about my job is that I get to work with like-minded people who are eager to grow their business. When coaching its fun to watch new information get absorbed and see the member add new tools to their agency.

"Maaaan, you’re like the Teddy Roosevelt of Insurance speaking softly and carrying a big ol’ stick of knowledge! Always calm, cool, and collected.. and I dig it!! The webinar today will go a long way in helping me develop my word tracks for rate increases and market outlook. You put a lot of work into your role, have slayed an incredible amount of groundwork, and do an amazing job of giving me/us the information and resources we need to succeed. Thank you for making me a better Agent! "

Josh, Member since 2018

Fun Fact:

I lived in Wisconsin for 5 years while at college at Marian University in Fond du Lac, WI and got to experience ice fishing several times.


TJ McCoy joined the Valley Insurance family in June, 2021. He started his career in the insurance industry by serving as a personal lines account manager at an agency in Wisconsin right out of college.  TJ brings his experience to VIAA in the role of Personal Lines Coach.  He provides a wealth of Personal Lines knowledge to VIAA members and will also focus on PL sales, book roll initiatives, telematics and offering life insurance at point of sale.