Michael Thornton

Foundations Coach

I help agencies hone their tech tools as well as work through best practices to set your agency up for profitable growth. 

How I help VIAA Members:

I facilitate New Member Training Programs and oversee ongoing development of our Members. I implement proven best practices to help our Members drive growth, increase profitability and improve retention.

Favorite Part About My Job:

Seeing member agencies thrive and grow beyond what they thought they were capable of and knowing that you played a role in helping them get there. 

Coaching Examples:

Fun Fact:

I feed the masses, and by that I mean I bring donuts into the office weekly.


Prior to joining the VIAA team, Michael worked within the Captive market for 18 years. He has been an Agency Owner for Allstate Insurance, as well as an Agency Development Manager for an $11.2 Million-dollar book of business overseeing three separate offices. He has an extensive sales background and has been a top sales producer. In his managerial roles he has managed a staff of 50 plus employees in three separate departments. Michael, specializes in enhancing efficiencies, providing sales and support staff training, while helping agency owners obtain and exceed their desired goals.