The PE Squeeze is Real. Here’s Your Way Out.
Private equity promised a payday for agency owners — but for the producers left behind, the math is getting worse every quarter.
Category Educational
VIAA Bootcamps Pave the Path for Insurance Success
In today’s insurance market, independent agencies face fierce competition. Your ability to respond quickly, submit clear applications, and provide value to clients sets you apart and keeps your business booming. Valley Insurance Agency Alliance (VIAA) aims to equip our Members…
How can VIAA pay Members 5 Ways?
Picture this: You write a single policy, and Valley Insurance Agency Alliance (VIAA) pays you not once, not twice, but potentially five different ways throughout the year. Sounds too good to be true? We understand the skepticism, but VIAA’s numbers…
Insurance Networks Explained: The Identity of VIAA’s Integrator Model
Finding the right insurance partnership can be intimidating or overwhelming. Don’t think of it as just another item on your to-do list, but as a turning point for your agency’s future. As an industry leader, VIAA knows the complicated and…
Why You Should Regularly Update Your Google Business Profile
A Google Business Profile for your Independent Insurance Agency is an often overlooked but crucial tool for any independent insurance agent. Considering over half of Google Business Profile interactions end in website visits, this free resource has unlimited potential to…
How to Grow Your Commercial Insurance Book of Business
Successful commercial agents focus on one primary mission, and that is creating and growing their commercial insurance book of business, but how do they do it? Even though the industry is known for its traditions, whether it’s marketing or how…
Retain Customers with a Client Onboarding Process
Congratulations on Your New SALE! It becomes so easy as an Agency Owner just to worry about SELLING! Isn’t that what it’s all about? It was a rhetorical question and, just so we are clear, the answer is…a resounding NO!…
The Importance of a Solid Claims Process
Insurance isn’t just all about the SALE! It is, however, all about relationships. A client’s claim experience will create a long-lasting impact and impression of that relationship, either as a positive or as a…I will probably be looking for another…
What is Book Ownership?
As someone who has helped over 150 individuals launch successful agencies … one of the most frequently misunderstood terms in our industry is Book Ownership. Everyone wants it … knows they need it … but few understand the term ……
Start Selling | Step 5 in the process of starting your own independent agency
At this point, you’ve followed us through the exciting process of starting your own independent agency. Once you’ve chosen a name, gotten carrier representation, found the right technology, and created your agency’s processes and procedures, it is finally time to…
Finding the Right Technology | Step 3 in the process of starting your own independent agency
The task of starting an independent agency can seem turbulent and intimidating to those who first consider it. However, once one looks at the benefits of increased revenue and access to markets, it’s easy to come to conclusion that it…
How To Get Carrier Representation | Step 2 in the process of starting your own independent agency
As you’ve seen from my first article in this series (How to start and Independent Agency in 5 steps) and my second (How to register your agency name), I’m passionate about helping captive agents move into the independent agent marketplace.…