In today’s insurance market, independent agencies face fierce competition. Your ability to respond quickly, submit clear applications, and provide value to clients sets you apart and keeps your business booming. Valley Insurance Agency Alliance (VIAA) aims to equip our Members…
Picture this: You write a single policy, and Valley Insurance Agency Alliance (VIAA) pays you not once, not twice, but potentially five different ways throughout the year. Sounds too good to be true? We understand the skepticism, but VIAA’s numbers…
Finding the right insurance partnership can be intimidating or overwhelming. Don’t think of it as just another item on your to-do list, but as a turning point for your agency’s future. As an industry leader, VIAA knows the complicated and…
A Google Business Profile for your Independent Insurance Agency is an often overlooked but crucial tool for any independent insurance agent. Considering over half of Google Business Profile interactions end in website visits, this free resource has unlimited potential to…
Successful commercial agents focus on one primary mission, and that is creating and growing their commercial insurance book of business, but how do they do it? Even though the industry is known for its traditions, whether it’s marketing or how…
Congratulations on Your New SALE! It becomes so easy as an Agency Owner just to worry about SELLING! Isn’t that what it’s all about? It was a rhetorical question and, just so we are clear, the answer is…a resounding NO!…
Insurance isn’t just all about the SALE! It is, however, all about relationships. A client’s claim experience will create a long-lasting impact and impression of that relationship, either as a positive or as a…I will probably be looking for another…
As someone who has helped over 150 individuals launch successful agencies … one of the most frequently misunderstood terms in our industry is Book Ownership. Everyone wants it … knows they need it … but few understand the term ……
At this point, you’ve followed us through the exciting process of starting your own independent agency. Once you’ve chosen a name, gotten carrier representation, found the right technology, and created your agency’s processes and procedures, it is finally time to…
The task of starting an independent agency can seem turbulent and intimidating to those who first consider it. However, once one looks at the benefits of increased revenue and access to markets, it’s easy to come to conclusion that it…
As you’ve seen from my first article in this series (How to start and Independent Agency in 5 steps) and my second (How to register your agency name), I’m passionate about helping captive agents move into the independent agent marketplace.…
Last week, we laid out the fundamentals of starting your own, independent insurance agency. As you likely know, the prospect of starting your own agency can feel intimidating. The list of things to do can seem overwhelming. That said, though…