2.0 Producer Bootcamp
October 21 - 22, 2025
Location: VIAA Office at 6825 Clayton Avenue, St. Louis, MO 63139. Don’t miss out on this exclusive opportunity to develop your advanced commercial lines prospecting skills, connect with like-minded VIAA Members, and grow your business.
Agenda
Day 1
10:00am – Welcome & Bootcamp Kickoff
10:30am – Strategic Account Targeting: Going Upstream
11:15am – Niche Breakout Groups
11:45am -12pm – Break
12:00pm – Lunch & Learn with Travelers – Advanced Sales Strategy Panel
1:00pm – RFP Mastery & Proposal Differentiation
1:30pm – Niche Breakout Groups
2:00-2:10pm – Break
2:10pm – Advanced Negotiation Techniques
2:40pm – Niche Breakout Groups
3:00pm – Retention as a Growth Strategy
3:45pm – Niche Breakout Groups
4:00pm – Recap & Wrap Up Day 1!
4:30-6pm – Happy Hour at Modern Brewery, Sponsored by: Hartford, Burns & Wilcox, MeM, Secura
Day 2
8:00am – Breakfast Sponsored by Secura
8:30am – Carrier Strategy and Market Product Knowledge
9:10am – Niche Breakout Groups
9:45am-10am – Break
10:00am – Captive Pre-Qualification: Teaser Session
11:30am – Niche Breakout: 3 Key Accounts & Strategies
12:00pm – Closing Remarks & Next Steps
Sponsors