Target Marketing Is Still A Thing

Target Marketing became a buzz word in the 90’s, but it still relevant today.    Target marketing, also known as Niche Marketing, has 3 important components: strength and appetite of your carrier, experience and strength of your producer force, and the marketplace. The first component in Target Marketing is carrier(s) appetite.  You need the carrier to be specific if […]

Thomas Insurance Advisors adds a Producer

Thomas Insurance Advisors recently hired Tom Materniak as an insurance broker. In this position, his responsibilities include selling commercial and personal lines property and casualty insurance and life insurance. Materniak has his Commercial Lines Coverage Specialist (CLCS) designation from The National Underwriter Co. Prior to joining the company, he had a successful track record selling […]

VIAA Breaks Ground on New Office Building

POWERS Insurance and Benefits, along with sister company Valley Insurance Agency Alliance (VIAA), recently held a groundbreaking ceremony for its new headquarters which will be located in the City of St. Louis at 6825 Clayton. POWERS and VIAA will occupy the 17,000-square-foot building’s second and third floors, and the first floor will be available for […]

Offering choices vs. “Do You Want It?”

One thing that parents of small children learn is the most successful way to get them to make a decision while shopping or choosing menu items is to offer two choices, A. or B…  As in “Do you want the chicken strips or fish sandwich?” They will inevitably choose one or the other and stay […]

How to connect – and prospect- in a small town

I found this article today on our VIAA website and wanted to share it.  What do you do in your small town or rural community to connect and be successful? Dawn How to connect — and prospect — in a small town Aug 27, 2015 | By Bryce Sanders Embrace the culture with a generous […]

Bull Insurance Agency Promotes Associate

Bull Insurance Agency recently promoted Liane Ayres to Customer Service Producer (CSP). In this position, she will handle a variety of customer service relations tasks which include providing clients with service quotes and managing the agency’s payment methods. Ayres, who recently earned her Property and Casualty insurance license, was previously a Customer Service Representative (CSR) […]

Advisor Insurance Agency Celebrates 10 Years!

Advisor Insurance Agency recently celebrated both its 10th anniversary, as well as being one of the very first agencies to join Valley Insurance Agency Alliance (VIAA), a cohesive family of nearly 100 independent insurance agencies in Missouri and Southern Illinois. Advisor Insurance Agency is a full-service insurance agency that specializes in home, business, auto, and […]

VIAA Celebrates 10th Anniversary!!

Valley Insurance Agency Alliance (VIAA), a cohesive family of nearly 100 independent insurance agencies in Missouri and Southern Illinois, recently celebrated its tenth anniversary. VIAA was created by Managing Member Pierce Powers and Director of Member Services Sue Powers along with their three children: Director of Risk Management JD Powers, Director of Agency Development Elizabeth […]

AAdvantage Insurance Group Donates Money and Supplies to USO

AAdvantage Insurance Group recently collected more than $1,000 worth of food and toiletries, as well as cash donations of $525, for the USO of Missouri during their eight-day donation drive in May. The organization serves the entire state of Missouri and the Illinois counties of Jersey, Madison, Monroe, and St. Clair. Pictured from left to […]

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