1. Target market and develop a niche. What business does your preferred carriers write with 30% or better hit ratio? Who is your competition in your area? What type of business are they writing?
  2. Develop a precise and effective “elevator pitch”- who you are, what product you can offer, why you are special and why the customer should work with you and not the guy down the street
  3. Develop community connections, and a center of influence. Join chamber of commerce, BNI groups, exchange referrals with a noncompetitive but synergistic company (such as with a lawyer, accountant or real estate agent)
  4. Show an active and current presence in online media outlets
  5. Have a referral program- positive word of mouth travels quickly. Ask a satisfied client to refer you.

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