- Target market and develop a niche. What business does your preferred carriers write with 30% or better hit ratio? Who is your competition in your area? What type of business are they writing?
- Develop a precise and effective “elevator pitch”- who you are, what product you can offer, why you are special and why the customer should work with you and not the guy down the street
- Develop community connections, and a center of influence. Join chamber of commerce, BNI groups, exchange referrals with a noncompetitive but synergistic company (such as with a lawyer, accountant or real estate agent)
- Show an active and current presence in online media outlets
- Have a referral program- positive word of mouth travels quickly. Ask a satisfied client to refer you.